It's that time of year again, when television is awash with Christmas adverts, seemingly from retailers trying to compete with each other for the best advert rather than actually concentrating on advertising a product. However, Sainsbury's festive ad has received several complaints over safety fears.
For those who have not seen the advert, it involves lots of children performing a song on stage, with proud parents watching on from the audience. As the song progresses, a Christmas scene unravels behind the children. As part of this, several children dressed as Christmas lights run across the stage and the lead child, dressed as a plug, runs into a socket, at which point the Christmas tree at the back of the stage lights up.
It is this particular part of the advert that led to 35 people complaining to the Advertising Standards Authority over fears that the socket scene will encourage children to play with sockets. The Agency is now investigating the matter.
However, this particular series of complains seems to have divided social media users, with many coming out in support of "Plug Boy". The scene has even started the #PlugLife hashtag on twitter!
Tell us what you think!
We all know how important it is that electrical safety is taken seriously, especially when children are involved. Do you think the complaints are valid or, as social media claims, are they ruining the fun? Let us know your thoughts by tweeting us @cedrec_news.
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