People running 'tip shops' say that an increasing number of people are buying used goods at waste sites and dumps.
A tip shop in Newport has seen its footfall double in the past year and sold 21 tonnes of goods in October which could have ended up in landfill. Another shop in Llantrisant, Rhondda Cynon Taff, has sold more than 50,000 items since April 2017.
Shops in Treherbet and Maesteg, Bridgend are set to open by March 2019.
The shops allow people to drop off goods to the refuse site, like they would to a charity shop, rather than the unwanted goods going straight to landfill. The shops allow those who can not afford to buy brand new goods the chance to get them for cheaper.
Paula Perry who runs 'The Shed' at the Llantrisant site commented "people who come in are buying toys ready to put away for Christmas, whereas they really perhaps couldn't afford them (from normal shops)".
"The children are having items for Christmas perhaps they wouldn't have had before".
People who visit the site confirm they are buying their Christmas presents from tip shops, as they can purchase children's toys for a pound that would be £40 brand new.
The 50,000 items the shop has sold in the last 18 months has diverted about 102 tonnes of goods away from landfill.
Phil Hurst from Wastesavers, which runs a tip shop in Newport, said the shops are a "growth industry".
He noted that footfall has doubled and 140 tonnes of waste has been sold since April 2018.
There is an ambition for a shop at every tip in Wales, as "in austere times this is a valuable resource".
