Quarter of Christmas jumpers are discarded in the UK every year

Research carried out by environmental charity Hubbub has found that one in four Christmas jumpers bought last year was discarded after the festive season ended.

Festive-themed clothing is gaining on popularity, with the UK customers spending around £220 million this year. 

The survey found, that 24% of the participants did not want to be seen in the same jumper as previous year, while almost 30% of the participants stated, that the novelty fashion is so cheap, that they might as well get a new one each year.

Christmas jumpers are cheap because they usually are made from acrylic and similar artificial fibres that have the ability to pollute our environment from microplastics. Combined with using a lot of resources to produce, process and distribute, this particular clothing item has a very high environmental footprint. 

Another study found that greenhouse gases produced by the fashion industry in general releases around 1.2bn tonnes of CO₂ a year, which is more than international flights and shipping combined.

The charity brought a few tips to cherish Christmas fashion, while reducing it's environmental impact:

• wear it again - there really is nothing wrong with wearing the same novelty jumper that is in a good condition third year in a row...;
• transform a regular jumper into a festive one - get creative and upgrade a regular boring jumper, there are lots of ideas all over the Internet;
• swap your jumper with friends and family, or give your away to charity shop, and you might be lucky to find yourself a new one to wear in the very same shop!